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Toyota Places a Charitable Spin on the Traditional Selfie with New Campaign – #Selflessie
Here for America
Toyota launches a new initiative, #Selflessie, which encourages Instagram users to ditch their typical selfie snapshots in favor of posting a “selfless selfie.”
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Toyota Places a Charitable Spin on the Traditional Selfie with New Campaign – #Selflessie

Toyota launches a new initiative, #Selflessie, which encourages Instagram users to ditch their typical selfie snapshots in favor of posting a “selfless selfie.” Kicking off on #GivingTuesday, and continuing through January 4, every photo hashtagged on Instagram with #Selflessie will trigger a $50 donation from Toyota to Boys & Girls Clubs of America (BGCA), up to $250,000.

The #Selfie, a cultural phenomenon, ranks amongst the most popular hashtags on social media with over 1 million posts each day. Celebrities including Kelly Rowland, Debby Ryan and Paul Wesley are helping Toyota spread the positive message of selflessness this holiday season.

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