Last fall Toyota and VH1 Save The Music Foundation brought music education to LaPlace Elementary, a New Orleans area school. This year they will do the same for another deserving school.
Launching at Stagecoach in Indio, California on April 29, Toyota will have an interactive activation running throughout the festival season. Festivalgoers can share their participation in the activation space on social media using #ToyotaGiving to show their support, while simultaneously increasing music education awareness. The social campaign benefits VH1 Save The Music Foundation, a national nonprofit organization committed to restoring music education programs in America’s public schools. A $30K donation will be given to a designated school, chosen at the end of the six festival run.