A lot has to happen before a plant can add a new model, and that means planning early. Volkswagen’s example shows that it takes advance planning to be ready to produce a new model, like the most recent addition to its SUV fleet — the midsize seven-seater Atlas, the biggest sport utility it builds in America. The Atlas joined the Passat in the Chattanooga plant. Wil James, president of Toyota Motor Manufacturing Kentucky, the behemoth of an operation in Georgetown, Kentucky, says that even when a plant is successful, it’s always wise to be looking down the road to what’s next.
VW & Toyota Grow: A New Addition