BMW Spartanburg Finds its Calling
BMW chose this city for its first North American plant 25 years ago, viewing it as an ideal base for plans to become a bigger player in the U.S.
It’s a huge transformation from the small operation that started out making only about 60,000 vehicles annually after opening in 1994. Nine thousand workers here build four crossover nameplates — the X3 through X6 — that play outsized roles in BMW’s global growth.
